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eBoutique 101
MODULE 0: WELCOME TO eBOUTIQUE 101
HELLO! (2:22)
Welcome Letter
Success Permission Slip
GET SOCIAL: Join The Private eBoutique 101 Facebook Group
QUESTIONAIRE: "Getting Started Survey"
STORY TIME: "How I Started SWANKblue.com" (8:42)
MODULE 1: PREPARING YOUR MIND
Why Is eCommerce Important? (7:11)
BONUS LESSON: [REAL TALK: ASK YOURSELF] (2:53)
Getting Mentally Prepared (2:45)
Defining Moments (4:54)
Goal Setting (12:33)
MENTOR MOMENT
Exclusive Interview With "DA REAL BB JUDY - KALEIDESCOPE HAIR PRODUCTS" (10:22)
MODULE 2: BRANDING
What is Branding?
Determining your Differentiating Factor (2:20)
Creating A Brand Persona (4:13)
Ideal Customer Profile (3:50)
Choosing A Name (2:37)
Creating A Logo (14:54)
MODULE 3: GETTING YOUR STORE SET UP
Securing Your Domain Name (11:39)
Shopping Cart Platforms (2:04)
Merchant Service Options (2:10)
The Legal Stuff...
Packaging
MODULE 4: LAUNCHING & OPERATIONS
Pricing Your Product (4:42)
Shipping & Tracking (6:05)
Finance Basics
Protecting Your Business (5:58)
Customer Service (2:58)
MODULE 5: MARKETING & BUILDING AN AUDIENCE
Building Your Social Media (4:19)
Influencer Marketing (7:01)
Growing Your Email Database (3:37)
Email Marketing (6:24)
BONUS: Tribe 2.0 "email marketing workbook"
Creating Content (6:01)
IRL Extension of Online Experience (2:43)
Mastering Facebook Ads (24:15)
Facebook Re-Marketing/Retargeting (25:02)
MODULE 6: GROW
The Art Of Selling (2:00)
Upselling & Increasing Average Order Value (3:24)
Referrals & Coupon Codes (3:58)
Giveaways
Customer Reviews (3:58)
Customer Retention Strategies
Hiring Your Team (4:16)
Third Party Logistics (3PL) (5:01)
Growing Your Email Database
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